February 7, 2007 2:38 PM
Snickers: I saw this one coming. . .
Unfortunately for gay groups, it lives on at YouTube:
I just can't help it. I was a radical leftist for too long. Even lived with gay roomates in the Castro District of San Francisco. The minute I saw that ad on the Super Bowl I knew gay groups would find it offensive.
I found it offensive myself. But for different reasons. Let's face it, most people really are turned off by the sight of two men kissing. And it doesn't matter how the media tries to normalize it, there's just something unnatural about it, which is why all my kids said "Yuck" when they saw the commercial
Posted in Current Affairs | Permalink
Comments
Don't you think Snickers planned for controversy and hoped to pull the ad? I do. This way, everyone watches it. I saw it on the tv news last night, and I didn't watch the Super Bowl.
Posted by: Marie | February 7, 2007 3:23 PM
Marie -
There is always that possibility. The thing is though, I think the ad is going to backfire - not because of gay groups, but because of the yucky association of Snickers with everyday guys kissing each other.
Posted by: barbara | February 7, 2007 3:45 PM
We saw it while watching the Superbowl and at first we all groaned, wiped our mouths and then laughed hysterically at "Do something manly!"
I'm still going to have my Snickers.
Jody
Posted by: Jody | February 7, 2007 10:05 PM
I saw it during the Superbowl and I thought it was disgusting; my husband and his brother laughed at the "do something manly" comment, but they dislike it very much overall. I was glad to read the newspaper next day and find out it had been voted "worst commercial during Superbowl" by fans. But I agree with Marie, perhaps Snickers knew that and still went for it, holding fast to the belief that even "bad publicity is good publicity". As for me, I try to get that picture off my mind as soon as possible whenever it comes up in a conversation.
Posted by: LadyLovas | February 8, 2007 4:24 PM
The objections were not such much raised to the Super Bowl ad but rather to the subsequent Web ad campaign in which the two men bludgeoned and poisoned each other in attempts to prove they were heterosexual. Straight and gay people should be offended.
Posted by: ETH | February 9, 2007 10:56 AM
